Assess for Success: Marketing Analytics and Measurement
Completed by María Alejandra Corredor Bravo
July 9, 2024
18 hours (approximately)
María Alejandra Corredor Bravo's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: Marketing Analytics
- Category: Performance Metric
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Budgets
- Category: Performance Reporting
- Category: Dashboard Creation
- Category: Return On Investment
- Category: Data Presentation
- Category: Stakeholder Communications
