Digital Marketing: Customer Engagement Strategy
Completed by Alexander Todorov
December 11, 2017
12 hours (approximately)
Alexander Todorov's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Marketing Communications
- Category: Data Analysis
- Category: Digital Advertising
- Category: Cross-Channel Marketing
- Category: Digital Brand Strategy
- Category: Digital Marketing
- Category: Data Collection
- Category: Digital Media Strategy
- Category: Driving engagement
- Category: MarTech
- Category: Social Media Marketing
- Category: Analytics
