Measure and Optimize Social Media Marketing Campaigns
Completed by Maddalena Frattarelli
July 19, 2025
12 hours (approximately)
Maddalena Frattarelli's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Performance Reporting
- Category: Social Media Campaigns
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Digital Advertising
- Category: Data-Driven Marketing
- Category: Return On Investment
- Category: Business Metrics
- Category: Facebook
- Category: Digital Marketing
- Category: Campaign Management
- Category: A/B Testing
