Social Media Management
Completed by Lorena Sánchez Clavijo
January 25, 2026
18 hours (approximately)
Lorena Sánchez Clavijo's account is verified. Coursera certifies their successful completion of Social Media Management
What you will learn
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Skills you will gain
- Category: Branding
- Category: Customer Engagement
- Category: Social Media Marketing
- Category: Web Presence
- Category: Instagram
- Category: Performance Analysis
- Category: Content Performance Analysis
- Category: Content Marketing
- Category: Social Media Strategy
- Category: Generative AI Agents
- Category: Content Management
- Category: Social Media Management
