Measure and Optimize Social Media Marketing Campaigns
Completed by Andrew Silveira Bortolotti
October 3, 2026
12 hours (approximately)
Andrew Silveira Bortolotti's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Performance Reporting
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Management
- Category: Data Analysis
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Facebook
- Category: Digital Advertising
- Category: Social Media Campaigns
- Category: Digital Marketing
