- Target Audience
- Marketing Channel
- Marketing Effectiveness
- Marketing Strategies
- Sales Process
- Marketing Budgets
- Return On Investment
- Customer Insights
- Marketing Analytics
- A/B Testing
- Regression Analysis
- Data Analysis
Data Analytics Methods for Marketing
Completed by Hazel Naranjo
December 2, 2023
12 hours (approximately)
Hazel Naranjo's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
