- Data Presentation
- Digital Marketing
- Stakeholder Communications
- Google Analytics
- Web Analytics and SEO
- Marketing Budgets
- Pivot Tables And Charts
- Data Analysis
- Google Ads
- A/B Testing
- Key Performance Indicators (KPIs)
- Performance Measurement
Assess for Success: Marketing Analytics and Measurement
Completed by KOUASSI JULIEN KOUAKOU
April 10, 2025
18 hours (approximately)
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What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
