Attract and Engage Customers with Digital Marketing
Completed by Sue Hanna
October 31, 2025
14 hours (approximately)
Sue Hanna's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Content Optimization
- Category: Advertising Campaigns
- Category: Customer Analysis
- Category: Customer Engagement
- Category: Marketing Strategy and Techniques
- Category: Search Engine Optimization
- Category: Online Advertising
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Search Engine Marketing
- Category: Keyword Research
