- Digital Marketing
- Web Analytics and SEO
- Cross-Channel Marketing
- Customer Relationship Management
- AI Personalization
- Brand Management
- Marketing Automation
- Driving engagement
- Campaign Management
- Social Media Strategy
- Customer experience strategy (CX)
- Search Engine Optimization
Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by JESSICA L PETRECCA
July 20, 2018
18 hours (approximately)
JESSICA L PETRECCA's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
