- Marketing Analytics
- Marketing Strategies
- Campaign Management
- Keyword Research
- Email Marketing
- Web Analytics and SEO
- Key Performance Indicators (KPIs)
- Online Advertising
- Consumer Behaviour
- Data Collection
- Digital Marketing
- Customer Analysis
Digital Marketing Capstone
Completed by PURVA CHONKAR
October 25, 2020
17 hours (approximately)
PURVA CHONKAR's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
