Digital Marketing Capstone
Completed by PURVA CHONKAR
October 25, 2020
17 hours (approximately)
PURVA CHONKAR's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Content Strategy
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Data Collection
- Category: Key Performance Indicators (KPIs)
- Category: Online Advertising
- Category: Journey Mapping
- Category: Campaign Management
- Category: Email Marketing
- Category: Digital Advertising