- Competitive Analysis
- Network Analysis
- Artificial Intelligence
- Marketing Analytics
- AI Personalization
- Data-Driven Decision-Making
- Digital Transformation
- Customer Engagement
- Digital Marketing
- Customer experience improvement
- Marketing Strategies
- Case Studies
Artificial Intelligence in Marketing
Completed by Yasemin Turksever Gunhan
November 13, 2023
10 hours (approximately)
Yasemin Turksever Gunhan's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
