- Digital Marketing
- Web Analytics and SEO
- Cross-Channel Marketing
- Customer Relationship Management
- Marketing Automation
- Brand Management
- Campaign Management
- Social Media Strategy
- Customer experience strategy (CX)
- Marketing Effectiveness
- Search Engine Optimization
- Search Engine Marketing
Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Wylie Blanchard
October 10, 2017
18 hours (approximately)
Wylie Blanchard's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
