Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Liliana Amaya
October 13, 2021
18 hours (approximately)
Liliana Amaya's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Communication Strategies
- Category: Marketing Communications
- Category: Strategic Communication
- Category: AI Personalization
- Category: Data Ethics
- Category: Data-Driven Marketing
- Category: Digital Media Strategy
- Category: Integrated Marketing Communications
- Category: Emerging Technologies
- Category: Marketing Strategies
- Category: MarTech
- Category: Journey Mapping
