Data Analytics Methods for Marketing
Completed by Daria Kolobova
December 18, 2023
12 hours (approximately)
Daria Kolobova's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Marketing
- Category: Marketing Channel
- Category: Regression Analysis
- Category: Data Analysis
- Category: Marketing Analytics
- Category: A/B Testing
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Customer Analysis
