- Digital Advertising
- Marketing Effectiveness
- Data Visualization
- Generative AI
- Marketing Strategies
- Analytics
- Data Analysis
- Digital Transformation
- Social Media
- Data Collection
- Consumer Behaviour
- Cross-Channel Marketing
Digital Marketing Analytics in Theory
Completed by GIOVANNI VARCHETTA
April 8, 2021
20 hours (approximately)
GIOVANNI VARCHETTA's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
