- Customer experience strategy (CX)
- Predictive Analytics
- Marketing Strategies
- Data Analysis
- Customer Insights
- Social Media Marketing
- Consumer Behaviour
- Customer Relationship Management
- Digital Marketing
- Customer Data Management
- Marketing Effectiveness
- Marketing Analytics
Marketing analytics: Know your customers
Completed by Maria Phoebe Marquez
January 18, 2023
20 hours (approximately)
Maria Phoebe Marquez's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
