- Network Analysis
- Marketing Analytics
- Customer Engagement
- Customer experience improvement
- Digital Transformation
- Business Strategy
- Digital Marketing
- Marketing
- Artificial Intelligence
- Competitive Analysis
- Data-Driven Decision-Making
- Marketing Strategies
Artificial Intelligence in Marketing
Completed by Kritika Pradhan
September 19, 2023
10 hours (approximately)
Kritika Pradhan's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
