Google Ads for Beginners
Completed by Lisa-Marie Mattig
March 25, 2025
2 hours (approximately)
Lisa-Marie Mattig's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Advertising Campaigns
- Category: Keyword Research
- Category: Marketing
- Category: Search Engine Marketing
- Category: Campaign Management
- Category: Online Advertising
- Category: Pay Per Click Advertising
- Category: Return On Investment
- Category: Google Ads
- Category: Target Audience
- Category: Digital Marketing
- Category: Digital Advertising
