- Regulatory Compliance
- Data Analysis
- Marketing Strategies
- Marketing
- Marketing Effectiveness
- Consumer Behaviour
- Analytics
- Web Analytics
- Data Visualization
- Digital Marketing
- Marketing Analytics
- Data Collection
Digital Marketing Analytics in Theory
Completed by SERGIO RODRIGUEZ VEGA
February 13, 2019
20 hours (approximately)
SERGIO RODRIGUEZ VEGA's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
