- Marketing Budgets
- Marketing Analytics
- Presentations
- Digital Advertising
- Digital Marketing
- Social Media Campaigns
- Business Metrics
- Advertising Campaigns
- Content Performance Analysis
- Communication
- Return On Investment
Measure and Optimize Social Media Marketing Campaigns
Completed by Sheila Merck
August 18, 2025
12 hours (approximately)
Sheila Merck's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
