- Data Storytelling
- Search Engine Marketing
- Marketing Analytics
- Customer experience strategy (CX)
- Digital Marketing
- Branding
- Performance Measurement
- Target Audience
- E-Commerce
- Search Engine Optimization
- Social Media Marketing
- Business Metrics
Foundations of Digital Marketing and E-commerce
Completed by Maria Reggina Vallejo Hidalgo
June 27, 2025
12 hours (approximately)
Maria Reggina Vallejo Hidalgo's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
