Customer Value in Pricing Strategy
Completed by Ricardo Nuno Montenegro Ferreira Campos da Silva
January 25, 2021
14 hours (approximately)
Ricardo Nuno Montenegro Ferreira Campos da Silva's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Decision Making
- Category: Marketing Psychology
- Category: Case Studies
- Category: Customer Insights
- Category: Revenue Management
- Category: Consumer Behaviour
- Category: Market Research
- Category: Behavioral Economics
- Category: Analysis
- Category: Customer Analysis
- Category: Global Marketing
