- Social Media Strategy
- Digital Marketing
- Customer Engagement
- Social Media Management
- Social Media Campaigns
- Target Audience
- Brand Awareness
- Marketing Analytics
- Digital Advertising
- Social Media Marketing
- Content Creation
From Likes to Leads: Interact with Customers Online
Completed by Romeo Justin Habimana
June 3, 2022
20 hours (approximately)
Romeo Justin Habimana's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
