- Digital Marketing
- Keyword Research
- Advertising
- Web Analytics and SEO
- Google Ads
- Target Audience
- Marketing
- Search Engine Optimization
- Pay Per Click Advertising
- Marketing Strategies
- Customer Engagement
- Search Engine Marketing
Attract and Engage Customers with Digital Marketing
Completed by Stephanie Schultz
January 20, 2025
14 hours (approximately)
Stephanie Schultz's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
