- Marketing
- AI Personalization
- Social Network Analysis
- Customer Retention
- Digital Marketing
- Machine Learning
- Data Ethics
- Advanced Analytics
- Data Analysis
- Predictive Modeling
- Customer Insights
- Text Mining
Applying Data Analytics in Marketing
Completed by Prarabdh Bhatia
April 30, 2022
16 hours (approximately)
Prarabdh Bhatia's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
