- Branding
- Marketing
- E-Commerce
- Digital Marketing
- Data Storytelling
- Keyword Research
- Performance Measurement
- Search Engine Optimization
- Email Marketing
- Content Performance Analysis
- Data-Driven Decision-Making
- Business Metrics
Foundations of Digital Marketing and E-commerce
Completed by Lateefah Oseni
November 19, 2023
12 hours (approximately)
Lateefah Oseni's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy