Introduction to Digital Advertising
Completed by Monika Singh
June 12, 2020
6 hours (approximately)
Monika Singh's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Target Audience
- Category: Campaign Planning
- Category: Pivot Tables And Charts
- Category: Bidding
- Category: Digital Media Strategy
- Category: Scatter Plots
- Category: Digital Advertising
- Category: Advertising
- Category: Media Planning
- Category: Pay Per Click Advertising
- Category: Media Buying
- Category: Spreadsheet Software
