- Regulatory Compliance
- Marketing Strategies
- Marketing Analytics
- Analytics
- Data Analysis
- Data Visualization Software
- Marketing
- Marketing Effectiveness
- Data Collection
- Web Analytics
- Data Visualization
- Digital Marketing
Digital Marketing Analytics in Theory
Completed by Anannya Shukla
March 28, 2024
20 hours (approximately)
Anannya Shukla's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
