Digital Marketing: Customer Engagement Strategy
Completed by Estelle Forson
June 19, 2025
12 hours (approximately)
Estelle Forson's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Data Visualization
- Category: Customer experience improvement
- Category: AI Personalization
- Category: Consumer Behaviour
- Category: Cross-Channel Marketing
- Category: Personalized Service
- Category: Data Collection
- Category: Customer experience strategy (CX)
- Category: Data Analysis
- Category: Generative Engine Optimization (GEO)
- Category: Generative AI
- Category: Digital Marketing
