- Customer experience strategy (CX)
- Social Media Strategy
- Customer Relationship Management (CRM) Software
- Web Analytics and SEO
- Cross-Channel Marketing
- Digital Marketing
- Marketing Strategy and Techniques
- Content Marketing
- Social Media
- AI Personalization
- Campaign Management
- Search Engine Marketing
Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Zeynep Su Can
June 24, 2023
18 hours (approximately)
Zeynep Su Can's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
