- Social Media Branding
- Social Media Analytics
- Social Listening
- Customer Engagement
- Social Media Bidding
From Likes to Leads: Interact with Customers Online
Completed by Alexander Pankart
June 30, 2022
28 hours (approximately)
Alexander Pankart's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
