- Marketing Effectiveness
- Marketing Analytics
- Social Media
- Social Media Strategy
- Data Presentation
- Advertising Campaigns
- Return On Investment
- Digital Marketing
- Data Analysis
- Social Media Campaigns
- Social Media Marketing
Measure and Optimize Social Media Marketing Campaigns
Completed by JOHN CARLS CAYANGA VARGAS
February 13, 2022
12 hours (approximately)
JOHN CARLS CAYANGA VARGAS's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
