Artificial Intelligence in Marketing
Completed by Giorgia Persichella
February 24, 2022
10 hours (approximately)
Giorgia Persichella's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Machine Learning Algorithms
- Category: Competitive Analysis
- Category: Customer Insights
- Category: AI Personalization
- Category: Network Analysis
- Category: Case Studies
- Category: AI Integrations
- Category: Customer Engagement
- Category: Digital Transformation
- Category: Data-Driven Marketing
