- Revenue Management
- Marketing Psychology
- Product Strategy
- Competitive Analysis
- Profit and Loss (P&L) Management
- Strategic Marketing
- Price Negotiation
- Market Research
- Market Dynamics
- Business Marketing
- Customer Insights
- Cost Accounting
Pricing Strategy
Completed by Patricia Angélica Seguin Zanabria
October 27, 2021
13 hours (approximately)
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What you will learn
Know the pricing approach for a product or service and consider the pricing psychology effects on the perception of quality.
Learn how to make a price discrimination based on customer characteristics and using purchase quantity, bundling and product versioning.
Discover the willingness to pay or price response of customers using surveys, experiments and market data.
Calculate the price elasticity for a given product or service and find out which is its optimal price.
Skills you will gain
