- Advertising Campaigns
- Social Media Campaigns
- Data Analysis
- Marketing Budgets
- Data Presentation
- Online Advertising
- Business Metrics
- Performance Reporting
- Communication
- Digital Advertising
- Social Media Marketing
- Performance marketing
Measure and Optimize Social Media Marketing Campaigns
Completed by Hamid SANDHU
November 14, 2023
12 hours (approximately)
Hamid SANDHU's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
