Measure and Optimize Social Media Marketing Campaigns
Completed by Hamid SANDHU
November 14, 2023
12 hours (approximately)
Hamid SANDHU's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Campaigns
- Category: A/B Testing
- Category: Marketing Analytics
- Category: Data-Driven Marketing
- Category: Business Metrics
- Category: Marketing Effectiveness
- Category: Digital Marketing
- Category: Marketing Communications
- Category: Return On Investment
- Category: Digital Advertising
- Category: Performance Reporting
- Category: Advertising Campaigns
