- Brand Management
- Media Planning
- Brand Strategy
- Consumer Behaviour
- Marketing Planning
- Marketing Management
- Brand Loyalty
- Marketing Strategy and Techniques
- Communication
- Marketing Communications
- Marketing Budgets
- Promotional Strategies
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Anna Koleva
February 5, 2025
10 hours (approximately)
Anna Koleva's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
