- Corporate Communications
- Brand Management
- Media and Communications
- Public Relations
- Storytelling
- Strategic Communication
- Crisis Management
- Branding
- Communication Strategies
- Media Relations
- Marketing and Public Relations
- Press Releases
Working with the Media
Completed by Serena Robles
January 10, 2025
7 hours (approximately)
Serena Robles's account is verified. Coursera certifies their successful completion of Working with the Media
What you will learn
Identify organizational mission and core values.
Understand how public relations contributes to the branding process.
Define mass media theory and its application to PR practice.
Analyze mass media and understand PR messaging strategy.
Skills you will gain
