Content Strategy
Completed by Andreana Valderama
August 14, 2025
8 hours (approximately)
Andreana Valderama's account is verified. Coursera certifies their successful completion of Content Strategy
What you will learn
Master content strategy fundamentals for better brand visibility and conversions.
Optimize B2B and B2C content to boost audience engagement.
Leverage paid ads and content calendars for maximum reach.
Measure success with KPIs and refine strategies through content audits.
Skills you will gain
- Category: Content Scheduling
- Category: Business-To-Consumer
- Category: Content Marketing
- Category: Paid media
- Category: B2B Sales
- Category: Copywriting
- Category: Search Engine Optimization
- Category: Digital Advertising
- Category: Content Optimization
- Category: Online Advertising
- Category: Key Performance Indicators (KPIs)
- Category: Advertising
