- A/B Testing
- Marketing Budgets
- Return On Investment
- Marketing Analytics
- Performance Measurement
- Spreadsheet Software
- Key Performance Indicators (KPIs)
- Web Analytics and SEO
- Digital Marketing
- Google Ads
- Media Planning
- Marketing
Assess for Success: Marketing Analytics and Measurement
Completed by santiago rocca
July 25, 2024
18 hours (approximately)
santiago rocca's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
