- Marketing Strategies
- Customer Relationship Management
- Customer Data Management
- Big Data
- Data Analysis
- Customer Insights
- Predictive Analytics
- Marketing Effectiveness
- Consumer Behaviour
- Social Media Marketing
- Integrated Marketing Communications
- Customer experience strategy (CX)
Marketing analytics: Know your customers
Completed by Aman Vaish
June 25, 2020
20 hours (approximately)
Aman Vaish's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.