- Emerging Technologies
- Marketing Communications
- Marketing Strategy and Techniques
- Marketing Analytics
- Consumer Behaviour
- Digital Media Strategy
- Integrated Marketing Communications
- Data-Driven Decision-Making
- Customer experience strategy (CX)
- Marketing Channel
- Augmented Reality
- Data Ethics
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by SOHINI SARBADHIKARI
November 13, 2019
18 hours (approximately)
SOHINI SARBADHIKARI's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
