Foundations of Digital Marketing and E-commerce
Completed by Thaís Vitória nizete Corrêa
July 3, 2026
12 hours (approximately)
Thaís Vitória nizete Corrêa's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing
- Category: Marketing Analytics
- Category: Performance marketing
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Social Media Marketing
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: E-Commerce
- Category: Customer Engagement
