- Online Advertising
- Performance marketing
- Data Ethics
- Customer Data Management
- Marketing
- Consumer Behaviour
- Google Ads
- Digital Marketing
- Pay Per Click Advertising
- A/B Testing
- Digital Advertising
- Paid media
Introduction to Digital Advertising
Completed by Sarah Claire Founa COHEN
October 29, 2020
7 hours (approximately)
Sarah Claire Founa COHEN's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
