- Branding
- Storytelling
- Media and Communications
- Press Releases
- Strategic Communication
- Media Relations
- Communication Strategies
- Corporate Communications
- Crisis Management
- Public Relations
- Marketing and Public Relations
- Brand Management
Working with the Media
Completed by Karina Hryhoruk
January 9, 2024
7 hours (approximately)
Karina Hryhoruk's account is verified. Coursera certifies their successful completion of Working with the Media
What you will learn
Identify organizational mission and core values.
Understand how public relations contributes to the branding process.
Define mass media theory and its application to PR practice.
Analyze mass media and understand PR messaging strategy.
Skills you will gain
