- Media Relations
- Corporate Communications
- Storytelling
- Strategic Communication
- Media and Communications
- Branding
- Public Relations
- Crisis Management
- Press Releases
- Marketing and Public Relations
- Communication Strategies
- Brand Management
Working with the Media
Completed by Karina Hryhoruk
January 9, 2024
7 hours (approximately)
Karina Hryhoruk's account is verified. Coursera certifies their successful completion of Working with the Media
What you will learn
Identify organizational mission and core values.
Understand how public relations contributes to the branding process.
Define mass media theory and its application to PR practice.
Analyze mass media and understand PR messaging strategy.
Skills you will gain
