- Performance Measurement
- Marketing Analytics
- Business Metrics
- Data-Driven Decision-Making
- Search Engine Marketing
- Marketing Strategy and Techniques
- Social Media Marketing
- Digital Marketing
- Data Storytelling
- Customer Engagement
- Digital Advertising
- Branding
Foundations of Digital Marketing and E-commerce
Completed by Sebastian Mauricio Meza Mendieta
May 27, 2024
12 hours (approximately)
Sebastian Mauricio Meza Mendieta's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
