Digital Marketing: Customer Engagement Strategy
Completed by Frederik Andersen
November 18, 2024
12 hours (approximately)
Frederik Andersen's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Marketing Communications
- Category: Data Analysis
- Category: Driving engagement
- Category: Generative AI
- Category: Analytics
- Category: Customer Engagement
- Category: Digital Brand Strategy
- Category: Loyalty Programs
- Category: Digital Advertising
- Category: Content Marketing
- Category: Data Collection
- Category: Digital Marketing
