- Promotional Strategies
- Cross-Channel Marketing
- E-Commerce
- Retail Sales
- Customer experience strategy (CX)
- Market Dynamics
- Market Opportunities
- Strategic Partnership
- Consumer Behaviour
- Company, Product, and Service Knowledge
- Retail Management
- Vendor Relationship Management
Channel Management and Retailing
Completed by Gonzalo Serrada
December 20, 2020
10 hours (approximately)
Gonzalo Serrada's account is verified. Coursera certifies their successful completion of Channel Management and Retailing
What you will learn
Know the steps for designing and managing a distribution channel, identify the most important players, their roles and how to handle conflict.
Identify types of retailing strategies and how retailers maintain competitive advantages over their competition.
Discover various growth opportunities for retailers and determine which entry strategies are best for various circumstances.
Know the importance of a strategic online presence for retailers and future trends in retailing.
Skills you will gain
