- Performance marketing
- Google Ads
- A/B Testing
- Contextual Advertising
- Consumer Behaviour
- Digital Advertising
- Online Advertising
- Marketing
- Paid media
- Advertising
- Digital Marketing
- Advertising Campaigns
Introduction to Digital Advertising
Completed by Kirsten Theisen
March 12, 2020
7 hours (approximately)
Kirsten Theisen's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
